Bring order to your books and peace to your mind
TRUSTED BOOKKEEPING FOR ONLINE BUSINESSES, LOCAL SERVICES, PRODUCT COMPANIES, AND AMBITIOUS CEO MOMS EVERYWHERE
You came hoping to find someone who could clean up your books, and you found a team that does so much more. We’re here to care for the woman behind the business while making sure you feel seen, supported, and equipped to make wise financial decisions for your business and family.
NOW ACCEPTING NEW CLIENTS
Ready to work together?
Tell us about how we can help you feel confident about your books by filling out the form below — then check your email for an email confirmation and discovery call booking link! We can’t wait to talk numbers with you.
For inquiries about podcast appearances or speaking opportunities, please email our team directly at hello@goodnessgraciousaccounting.com.
FAQS ABOUT OUR DONE-FOR-YOU BOOKKEEPING SERVICES
You might be wondering…
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No, we do not. Currently, we only work with US-based businesses due to the complexity of different tax laws and regulations. Sorry, international friends!
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While our founder and CEO is a licensed CPA, Goodness Gracious Accounting does not currently offer tax preparation services. If you are looking for a tax pro, we do have a list of our top recommended CPAs here — and we promise that squeaky books will put you in the running for Favorite Tax Client Ever.
In our CFO partnership capacity, we work directly with your tax preparer to make sure your books are tax-optimized, and we’ll share all reports directly with your tax team.
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If you're a small business that sells something, we’re here for all your bookkeeping needs. We offer bookkeeping for online businesses, service providers, product businesses, Etsy shop owners, and brick and mortar businesses — no matter how you make your money, we’ll happily categorize every cent you earn and spend.
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While we cannot offer payment plans for our ongoing bookkeeping or CFO services, we are able to extend options for payment plans if you are booking a one-time service like a setup or a cleanup. If you are looking for payment plan options, please mention this on our discovery call!
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Everyone’s timeline is different — and if your business isn’t ready for ongoing support, that’s okay! We can still help you care for your books. Consider starting with our Diagnostic service to get a clear picture of where your books stand, or try our DIY P&L Tracker to get organized on your own timeline. And, of course, we’ll be here for done-for-you support whenever you’re ready!
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We absolutely do! When you are looking for a partner who can help you plan out a full financial strategy, dive deeper into analyzing your numbers, use your data to forecast future cash flow and revenue goals, we’re here to step in as your Fractional CFO and help you scale with confidence.
HAVE YOU MET OUR FOUNDER?
Hi, I’m Alex — the CEO Mom and CPA behind Goodness Gracious Accounting.
I may have started my career in corporate accounting and finance, giving me the 10+ years of experience needed to call myself an Expert Number Cruncher…
But my path was always going to lead me here — to building a bookkeeping business that helps:
→ The mom googling “How much should I charge for my services?” from her rocking chair
→ The woman navigating tax stress with a baby in a ring sling and a dream she refuses to give up on
→ The entrepreneur who’s ready to be seen and supported without judgment, even if her books are more chaotic than a toddler who skipped their nap three days in a row
If your path has brought you to a place of needing bookkeeping support — thank goodness you found us. We’ve got you.
FREE MINI TRAINING
Pssst… want to know how you can keep more profits?
You’ve given so much to your business — let’s make sure it’s giving back to you in kind. Our founder and head numbers gal, Alex Longaker, is breaking down 5 simple strategies you can use to increase the dollars in your business bank account in this 8-minute mini training you can easily squeeze in during tomorrow’s naptime.
CLEAN BOOKS AND CALM HEARTS START HERE
Explore our resources and 1:1 bookkeeping services for online businesses
done-for-you support
Work with us for monthly or one-time bookkeeping or CFO services, and finally — finally! — have solid data to guide your business decisions and have more space for the moments that really matter.
the template shop
Find DIY and day-one-friendly bookkeeping and finance templates that help you confidently keep your books tax-ready and your finances handled like the CEO you are.