Business, like motherhood,  takes a village.

Meet the incredible women behind the Goodness Gracious brand.

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BRAND AND WEB DESIGNER

Stacy Aguilar

Stacy builds brands and websites that don’t just look good — they show up for the women running them. With roots in both design and education (translation: she can untangle your ideas and hype you up at the same time), she turns big vision energy into confident, strategic identities and digital homes. If you're ready to step into your next chapter as the leader you are, she’s your girl.

When she’s not crafting clarity-led brands, you’ll find her walking her dog, Sadie, through Fort Worth with a matcha in hand, listening to an audiobook, or lacing up her cleats for one of maybe too many soccer games. Designer, mentor, and sideline hype squad — Stacy helps women take up space and build brands that match their next yes.

@STACYEAGUILAR

WORK WITH STACY
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COPYWRITER

Caitie Cupples

Caitie is an empathy-first, conversational copywriter who helps creative entrepreneurs weave their personality, story, and values into the words that represent their brands so they can sell out their offers while feeling authentically themselves.

If Caitie’s not clacking away on her keyboard, writing website, email, or launch copy for clients, she’s probably taking a walk in the woods of the Pacific Northwest with her family, adding *another* book to her library holds list, or baking delicious muffins that her kids may or may not deem edible.

@CAITIECUPPLESCREATIVE

WORK WITH CAITIE
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THE BRAIN BEHIND THE GGA NAME

Katie Pannell

Katie is a naming expert and founder of 26&thensome — where big names are built letter by letter. She’s named brands, bands, beauty lines, and baby products… and that’s just her B-list. She’s also the creator of the Name-O-Matic, the only AI naming tool with taste—designed for entrepreneurs still waiting for genius to strike in the shower. 

When she’s not working, you can find her manning the merch table at her rockstar husband’s shows, fending off the AARP crowd from asking him to sign their body parts, which is unfortunately not a joke.

@26ANDTHENSOME

WORK WITH KATIE
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BRAND PHOTOGRAPHY

Payton Dooney

Payton is your go-to photographer for anything from brand photos to graduation and elopements. She lives in the DFW area (with her husband, Scott, and puppy, Jack!) but travels all over to support her clients.

Outside of making you feel confident and comfortable in front of the camera, she also loves Jesus, traveling, musicals, margaritas, summers, dancing, and meeting new people.

@PAYTONDOONEYPHOTOGRAPHY

WORK WITH PAYTON